Valuing Vaccines campaign: ALLIANCE Live interview with ABPI

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Valuing Vaccines is a British pharmaceutical industry campaign on social media aimed at giving people facts and information on vaccines. With all media today full of information and misinformation about COVID19, the campaign looks to ensure questions that people want to ask about COVID vaccines can be addressed factually.

ALLIANCE Director, Irene Oldfather speaks to Bryan Deane, Director of New Medicines and Data policy at the Association of the British Pharmaceutical Industry (ABPI) (This link will take you away from the website) about the campaign. Other topics discussed include concerns that have been expressed in some communities towards the vaccine, efforts to encourage younger people to get vaccinated and historic information around the safety of vaccines.

Watch the interview with ABPI (this link will take you away from our website).

Further to the information as part of the campaign, Valuing Vaccines encourages people to consult NHS sources for information about vaccines.

To learn more about  Valuing Vaccines (this link will take you away from our website).